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LR Health and Beauty Systems

Kick-Off Meeting 2021


Kick-off meeting for 2021 with over 8,000 participants


Creation of the media and the concept, implementation of streaming with virtual reality integration in the client’s premises.

LR is considered a successful direct sales company for food supplements in the health sector. Here, too, the pandemic situation made it necessary to switch to alternative event concepts. At the kick-off in January 2021, they decided on an AR show to set an example in terms of innovation and digitalisation of the business model. We were allowed to plan, design and implement this great project. The result was an interactive show that was everything but ordinary. 5,000 people were there live: life-size cans, floating ginger roots, virtual worlds and a lot of fun at the event were the result.

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