LR Health and Beauty Systems

LR is considered a successful direct sales company for food supplements in the health sector. Here, too, the pandemic situation made it necessary to switch to alternative event concepts. At the kick-off in January 2021, they decided on an AR show to set an example in terms of innovation and digitalisation of the business model. We were allowed to plan, design and implement this great project. The result was an interactive show that was everything but ordinary. 5,000 people were there live: life-size cans, floating ginger roots, virtual worlds and a lot of fun at the event were the result.