Lieblingsagentur

The team created a dynamic sequence of rooms with the scenic highlight of a 3D mapping of the new match ball “Brazuca”. In the “Welcome Area”, the guests were first welcomed by brand coaches, where they received initial orientation and were introduced to multimedia content from past World Cup tournaments. The presentation of the new products took place in the “Brazil Experience Zone”, which was modelled on the Brazilian favelas.

In the “Jersey Mapping Room”, audio-visual content was conveyed by means of a 270-degree projection: the player outfits of 12 national teams were projected here as a 3D mapping onto player figures and enriched with information on the creation of the design and the teams’ countries of origin. The outfits could then be experienced haptically in the “Federation Zone”.

The most important element of the project, however, was the presentation of the match ball in the “official match ball room”. Four projectors threw visuals onto a blank ball – the match balls of past World Cups were recalled here and for a brief moment there was a sneak preview of the still secret match ball for Brazil.